Marketing & Operations Strategy (Cashback & Coins) – Philippines

Job Description

In this role, you will launch a brand new cashback or coins program for our e-Commerce business. You will strategise, optimise and scale up this new program while also managing the P&L, promotion mechanism and gamification.

Roles & Responsibilities:
– Manage overall cashback/coins program launch, strategy, operation and optimization, responsible for program scaling and P&L/ROI
– User strategy operations: strategic planning and operations of relevant promotion mechanisms and gamification, to increase platform user engagement
– Seller strategy operations: develop seller program and implement GTM progress to increase program penetration
– Product and SOP operation: develop product optimization and work on engagement features operations, establishing process guidelines across functions
– A minimum of 2 years experience in top e-commerce companies in an operational or strategy role, cashback/coins/loyalty program background is preferred
– Strong project management and problem solving skills, able to collaborate with various functions and manage 0-1 projects
– Data driven, strategic thinking and good analytical skills, able to use A/B experiments to validate and optimise user and seller strategy
– Fluent communication in English

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.