Public Relations Senior Executive
Job Description
Job Description:
– Develop, conceptualize and coordinate Shopee Malaysia’s PR strategies to grow and sustain the company’s Share of Voice in the media
– Strategize and translate brand and key messages into compelling stories and thought leadership pieces
– Identify media trends, news cycle and spin opportunities
– Build strong relationships with media outlets, editors and journalists
– Edit press releases, media statements, briefing documents, speeches and other documents
– Be the advisory for PR and review content during roll-outs that will be communicated through various channels in-app and offline
– Monitor, analyze and measure performance of PR efforts
– Work closely with Regional PR to manage issues/crises for Shopee Malaysia
– Oversee the planning to execution of offline and online activations such as press conferences, press appreciation efforts, corporate launches and special projects with the Events team
Requirements:
– Minimum 5-8 years of experience in Public Relations (preferably in a multinational/ corporate environment)
– Great personality, driven, self-motivated with high initiative, a multitasker and fast learner
– Creative and has a good grasp of emerging trends as well as the latest news that can be used to help develop suitable PR strategies
– Understands the importance of PR channel in influencing earned reputation necessary to drive the company’s objectives whether short term or long term, and translate this understanding into quality deliverables
– Possess strong media relations (preferably across Tier 1 mainstream, tech, business and lifestyle media)
– Excellent written and verbal communication skills in English. Ability to read and write in Malay and Mandarin is an added advantage.
– A good team player that can work well in a collaborative environment yet independently
– Ability to galvanize information, resources and teamwork under pressure whether with junior executives or senior management
– Enjoys working in a fast-paced environment
– Strong work ethics, highly meticulous, detailed-oriented with strong executional abilities
– Proactive and able to work under minimal supervision
– Experience in crisis management is an added advantage
– Understanding of digital marketing, marketplaces and e-commerce environment a plus
