WEB DESIGNER – MARKETING

Job Description

Job Description
In this newly created position, the digital designer will play a critical role in Glass Lewis’ transition to a digital marketing environment. The digital designer will collaborate with marketing team members and other internal stakeholders to deliver digital assets across a range of platforms, including websites, blogs, social media, display advertising, and marketing campaigns. The digital designer’s work product will effectively position and enhance our leading global brand, in addition to increasing the success of our demand generation programs.

Responsibilities
As our digital designer, your responsibilities will include designing digital assets, testing them, and optimizing them based on their performance. You will be relied upon to translate marketing ideas and curated content into sketches, wireframes, mockups, and interactive prototypes.

A primary responsibility will include designing a new company web site and continuing to improve the user experience.

The digital designer will also leverage digital tools to create engaging lead generation campaigns, including those executed through email, various social media channels and video platforms.

The digital designer will be expected to research digital marketing trends to present ideas and concepts for timely digital innovation.

Requirements
– Experience in the design thinking process.
– Experience working in a collaborative team environment.
– Experience working directly with developers to implement designs.
– Hands on experience with WordPress.
– Expertise with standard digital design tools, including Sketch, Adobe Illustrator, Adobe Photoshop, Adobe XD, InVision, etc.
– Working knowledge of CSS and HTML.
– Photo and video editing expertise.
– Strong knowledge of current digital design best practices and web production techniques.
– Experience with user-centered design, rapid prototyping, and user testing.
– A good understanding of visual design principles.
– Proven digital content skills.
– Experience creating digital assets for a variety of target audiences.
– A high energy individual with a positive, pragmatic, can-do attitude
– Ability to thrive in a fast-paced environment with high degree of autonomy
– Proven ability to influence cross-functional teams without formal authority
– Integrity and strong moral character