Senior Data Analyst for Digital Marketing (Leads Generation)

Job Description

Since 1996, Allyis has grown into a trusted partner to our clients and now partner with Tech Mahindra to grow our capability to serve globally. We focus on delivering solutions that power our clients’ businesses while creating a work environment that supports and inspires our employees. Allyis offers technology consulting, managed services, and staffing solutions that help organizations reduce costs, improve performance, and meet their unique objectives.

Are you passionate about the growth mindset organizational culture? Do you like to create, manage, and manipulate big data? If yes, this position could be an interesting challenge for your career development! Tech Mahindra – Allyis is looking for a world-class Senior Data Analyst for Marketing Data Analytics for one of our most important clients.

The team you will join is responsible for ensuring timely and effective engagement with customers and partners through social, events, and email channels supporting the Marketing teams in our client to drive their business goals.

What You Will Do:
– Identifying, analyze, and pull/push data input/output using MS SQL scripting language to retrieve data from multiple disparate tables.
– Plan, develop, and create data tables for email marketing campaigns.
– Maintaining a database of customers who have opted-in to receive correspondence.
– Identify target audiences and grow our email database for lead generation.
– Monitoring and reporting on the utility of each campaign.
– Collect data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations.
– Devise and evaluate methods for data mining using the latest techniques.

What You Will Bring:
– At least 3 years of professional experience in a relevant position
– Experience with Microsoft SQL scripting, Data Analysis, ETL tools and processes.
– Prior professional experience working with Marketing Automation tools such as Marketo, Hubspot or Salesforce Marketing Cloud (formerly ExactTarget) is highly preferred but not required
– Intermediate-level proficiency with Microsoft Office products especially MS Excel
– Identifying and analyze data input/output using MS Sequel script to retrieve data from multiple data tables
– Proficiency in analyzing email metrics (open rates, click-through rates, conversions, etc.) will help you assess campaign performance, identify areas for improvement, and make data-driven decisions.
– Excellent verbal and written communication.
– Strong attention to detail and time management skills.
– The ability to work in a fast-paced environment with quick turnaround times and hard deadlines.
– Ability to collaborate with cross functional teams to meet stakeholder needs

Who You Are:
– Detailed oriented. You can follow a process and maintain focus on all details to ensure quality execution.
– Well-rounded professional. You have amazing communication and organizational skills along with high EQ.
– Self-sufficient. You get stuff done, you are able to work with little direct supervision but know when to ask for help.
– Collaborative to the core. Demonstrated ability to work in a team environment, as a leader and member.
– Adaptable. Change happens at lightning speed; you are flexible, enjoy challenge, and get behind new ideas.
– Tech Mahindra – Allyis is committed to ensuring all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.