Marketing Manager

Job Description

To lead and manage the overall business performance, budgets and marketing activities of the Marketing Department to meet set objectives and targets.

Responsibilities:
• Oversee the Marketing Team work closely ensure smooth execution of product plans and activities that meet product set objectives & targets.
• Develop a short term and long term marketing strategy & plan to achieve product objectives and goals (i.e. sales revenue, growth and profitability).
• Analyze and review the products performance (new and existing) to provide recommendations for new products to be introduced or to phase out any existing products.
• To gather field or market intelligence to initiate and formulate appropriate marketing strategies to enhance brand market competitive position and increase products’ sales performance.
• Responsible in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Design and oversee all aspects of digital marketing initiatives including product contents, marketing database, and other social media campaigns.
• Constantly review the business plans, re-strategize and initiate plans/programs to drive sales.
• To understand the needs of distributors and plan strategies.
• Assesses market competition by comparing the Company’s product to competitors’ products.

Requirements:
• Diploma / Degree in Sales & Marketing or its equivalent.
• At least 5 year(s) of working experience in Tourism or Marketing Department
Industry is required for this position.
• Leadership and people management skill.