SENIOR EXECUTIVE, PUBLIC RELATIONS AND EVENTS

May 15, 2023

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Job Description

– Innovate, develop, establish and implement the approved strategic communications plan and activities to meet organisation objectives.
– Effective management of public relations as well event and promotional activities to increase brand awareness and profitability.
– To ensure timely communications (internal and external) for corporate matters.
– To plan, coordinate and execute corporate events, including, but not limited to, meetings, press conferences, launches, signing ceremonies, employee/customer engagement, joint exhibitions and roadshows, media communication, seasonal festive events, etc.
– To plan end-to-end event/meeting management for the Group and subsidiaries, including securing the venue, managing, and coordinating with vendors/suppliers, delegates management, managing the budget and post-event evaluation.
– To collaborate across multiple teams within the Company as well as external stakeholders and maintain partnerships with the stakeholders to boost market penetration via event collaboration and other efforts.
– The candidate is an outstanding event organiser and administrator with meticulous attention to detail.
– Prepare reports on event performance and conduct post-mortem with teams involved.
– To plan, coordinate and execute strategic and effective public relations (marketing and corporate communications) initiatives to raise the Company’s profile as well as a brand presence for the Group and its subsidiaries.
– To plan and manage all corporate marketing and communications activities, including but not limited to marketing collaterals and materials, newsletters, annual reports, photos and videos, events, corporate website, social media accounts and web portals (intranet).
– To build a strong media network and manage media relations as well as handle press enquiries, pre and post-event media coverage
– To prepare and draft content for collateral, website and social media that reflects company branding.
– To prepare and draft press releases, articles, emcee scripts, speeches, corporate profiles etc.
– To prepare and draft the communication of strategies or messages from senior management.
– To plan, coordinate and execute the Company’s CSR events and activities.
– To build, manage and maintain strong relationships with media and identify new media opportunities.
– To strengthen Corporate’s image via strong rapport and relationship with media personnel
– To develop communications material, including preparing articles, press releases and press kits.
– To support the upkeep of brand identity and monitor adherence to corporate brand guidelines.
– To draft, edit and update content for the Company’s marketing and communications collaterals to ensure accurate and timely updates of its functionality, content and design.
– To write internal and external communications, including but not limited to press releases, articles, announcements, speeches, emcee scripts and marketing collaterals (website and social media).
– To collaborate with BUs, service providers and suppliers in producing corporate-related documents and collaterals such as Annual Reports, brochures, and other materials.
– Develop and maintain new content for specific areas, i.e. corporate sections, CSR, and Investor Relations.
– To develop credible and engaging content and ensure timely content is published for the social media channel.
– To monitor the Company’s social media channel.
– To assist in developing and implementing the Group Communication Policies and the Standard Operations & Procedures (SOPs).
– To assist in updating the Branding Guidelines and ensure the Group’s compliance.
– Draft and prepare documentation, proposals and presentation materials as needed.
– To assist in PR and crisis management through effective communication.
– To maintain proper filing systems in soft and hard copy to ensure effective document controls for retrieval.
– Work inter-department to ensure assignments are completed and solve any arising issues.
– Manage other ad-hoc tasks/projects as additional responsibilities to meet the Company’s objectives and goals.
– Provide support as required to other departments for related matters.
– Bachelor’s degree in mass communications, public relations, advertising and marketing, or related field.
– Minimum 5 – 7 years (s) of working experience within corporate communications, public relations, event management, marketing, media management, social media management, or other related discipline.
– Good command of Malay and English and excellent verbal, writing and presentation skills.
– Perfect time management, goal-oriented, team worker, multitasking and striving to complete the assigned project according to the deadline.

Working knowledge of relevant computer applications:
– MS Office PowerPoint, Excel, Word
– Adobe (Illustrator and Photoshop)
– WordPress
– Photography & Videography
– Independent, self-motivated, creative, highly organised, and positive working attitude with proficient analytical skills.
– Knowledge of marketing, media, branding or graphic design would be advantageous.
– Experience in emceeing events, copywriting and editing.
– Able to demonstrate outstanding creative problem-solving and negotiating abilities.
– Able to handle stress and commitment to working hours to deliver events to a high standard.
– Willing to take on new challenges and embrace change.

Interested candidates may email your updated resume to for further consideration for the position.