Digital Marketing

Job Description

– Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains our social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Identifies trends and insights and optimizes spend and performance based on the insights.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimize user experience.
– Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimizes user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.
– Provides thought leadership and perspective for adoption where appropriate.

As well as formal qualifications, a Digital Marketing job description should include the following qualities:
– An analytical mind
– An ability to learn new technologies quickly
– Good time management skills
– An ability to follow processes
– Strong documentation skills
– Good communication skills – both written and verbal
– Commercial and business awareness