Mindshare| Ecommerce Planning

Job Description

In this role, your goals will be:

In three months:
Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation.

In six months:
Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.

In 12 months:
Mentor new Planners and assist in leading a small-scale project (identify need, formulate idea into plan, set the scope and present to the Manager).

What your day job looks like at GroupM:
– Make annual, quarterly, monthly media & promotion plans in line with brands annual marketing/sales plans and conduct execution & optimization based on performance results and sales ROI.
– Make monthly, quarterly, annual performance analysis and headroom reviews and give recommendations including A/B testing for next eCommerce and digital campaign.
– Have regular sales performance review meetings with clients, in which assess EC and digital campaign and EC promotion activities and provide insights/recommendation/action plans by analysing and reviewing traffic by T/P and its sales trends correlation.
– Build good relationship and work closely with clients and media partner.
– Work with brand media planners/ digital trading managers to ensure all buys and placements fit the overall strategy
– Media budget management and tracking

What you’ll bring:
– Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
– Strong analytical and quantitative skills combined with excellent communication skills and the ability to work effectively with different stakeholders
– Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
– Commercially focused with a strong sense of customer behaviour
– Strong verbal and written communication skills / English is preferred
– Excellent MS Office skills including Excel and PowerPoint

Minimum qualifications:
– Around/above 5 yrs experience in digital agency or digital marketing area
– Experience in data analysis and developing strategies based on data
– Experience with new/emerging media, a plus
– Bachelor’s Degree or equivalent
– English communication (reading and writing)